Auto repair Bing Ads management for independent repair shops
Bing Ads (Microsoft Advertising) is the second search platform on a repair shop's board. We build and manage campaigns there for independent shops, aimed at the repair services and towns you pick, and we keep the account in your name.
It is an addition to Google, not a replacement, and it can be hung when you are ready for it.
A separate account, a separate budget, the same menu
When a shop adds Bing Ads (Microsoft Advertising), we open a new account in your name and attach a card of your own. The campaigns carry the same repair-service structure as your Google campaigns: one ad group for brakes, one for air conditioning, one for each service on your menu. The words are rewritten for this platform rather than pasted across.
Budget lives on its own line. The platform charges your card for the clicks, and the money you set aside here never mixes with your Google budget. A driver typing auto repair near me
sees whatever ads each platform chooses to show, and we count what comes in from each one separately so you can read them side by side.
The paid ads page explains how we manage all three platforms together, and the Google Ads page shows the campaign structure we copy over. Any statement in an ad about credentials, rates or the length of a job is yours to word, and the platform's own claim rules are yours to read.
What we handle when Bing joins the board
- Own account
Opened in your name
The Microsoft account, its campaigns and its history are yours, with our team added as the manager.
- Same menu
Your repair services carried across
Ad groups follow your service list, so the page a driver reaches matches the search that brought them.
- Own budget
A separate line for clicks
The platform bills your card, and what you set aside here is kept apart from your other platforms.
- Own count
Calls and forms tallied apart
Each platform gets its own tallies, so the monthly summary shows which one is bringing the contacts.
How a repair service is carried onto this platform
| Repair service | Campaign built for it | Your decision |
|---|---|---|
| Brakes | One ad group pointed at the brakes landing page | Which towns the ads cover |
| Air conditioning | An ad group for auto AC, with its own wording | Whether this service gets budget first |
| Transmission | An ad group tied to the transmission page | The budget set aside for it |
| European cars | A group written for drivers of those cars | Whether the shop wants to advertise that segment |
| Mobile mechanic | A group limited to the area you travel to | How far from the shop the ads should reach |
How the account comes together
Open the account under your name
You create the login, we are invited as manager, and your card goes on file with the platform.
Carry over the structure and rewrite the words
Your service list becomes ad groups, each with fresh wording and the same landing pages.
Read the first campaigns beside the others
After the ads run, the monthly summary sets calls and forms from this platform next to those from the rest.
Questions about adding Bing Ads
Do I need Google Ads running first?
Is Bing included in a plan?
Can I stop the ads at any time?
Who writes the ad wording?
Does this platform use my customers' details?
Interested in a second search platform?
Leave your contact details and say which repair services you want ads for. If a call suits you better, choose a slot and the CEO rings you.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.