Google Ads management for auto repair shops, built one repair service at a time
Google Ads puts a shop in front of a driver at the moment the driver types a search. We build and manage the account for an independent auto repair shop with one campaign for each repair service on the owner's menu, aimed at the towns the shop serves, with every ad pointing to the page about that service.
The account belongs to the owner, the card on it is the owner's, and each campaign gets a tag on the board that shows what it is for, who signs off and when it comes up for review.
Pay the platform, keep the keys
Search ads that start from the owner's own menu
The shop needs ads for the repair services it wants to book more of, in the towns it covers. Brakes get a campaign, air conditioning gets another, and each one sends the click to a page built for that service, so the ad and the page speak about the same job. The ads run beside the work on the shop's Maps listing, not instead of it.
Ad spend is separate from our fee and is billed to the owner's card by Google. Nothing passes through our invoice. The owner also decides what each ad says. Statements about technicians, credentials, promises on repairs, repair prices or how soon a car can come in are the owner's to make, and Google's rules for ad wording are the owner's to read before anything is switched on.
What gets built inside the account
- Service groups
One campaign per repair service
Brakes, suspension, transmission, tune-ups and the rest of the menu each get their own ad wording and landing page.
- Towns served
Targeting set to the shop's own area
We set the towns the owner names and leave out the places the shop does not serve. The owner can add or remove a town whenever the plan comes up for review.
- Blocked searches
A list of searches the shop does not want
Job seekers, parts shoppers and do-it-yourself searches are kept off the account with negative keywords, and the list grows as new wording turns up.
- Counting
Calls and form requests tied to each campaign
Each call or form is a lead and nothing more. We count them by campaign and keep customer names, plate numbers and vehicle details out of the tracking.
How wording on the account maps to a page
| Search wording | Where the ad sends the click | Calls that stay with the shop |
|---|---|---|
A search naming one repair service, such as brakes mechanic near me | The page for that service | Which repair services receive budget |
A broad search such as auto repair near me | The home page or the closest town page | Which towns are switched on |
A search from a driver of a diesel truck, such as diesel mechanic near me | The diesel page, if the shop takes that work | Whether to run that campaign at all |
| A search about jobs, parts or doing the work at home | No ad: the wording sits on the blocked list | Words added to the blocked list |
| A search from a fleet manager | The page written for fleet accounts | Whether the shop wants fleet calls |
How the account comes together
Put the account and the card with the owner
The Google Ads account is created or kept in the owner's name, with us added as the manager.
Write each ad for sign-off
We draft the headlines and descriptions. The owner reads every line and removes anything the shop does not want to say.
Start with a small set of campaigns
A few repair services go live first, so the board stays readable and each tag has a clear job.
Review the board on a set date
Each campaign comes up on the date written on its tag. We show spend beside calls and form requests, and the owner picks what grows or pauses.
What stays on the ad tag
- The account is in the owner's name and billed to the owner's card.
- Ad spend is separate from our monthly fee.
- Every ad names one repair service and lands on the page about it.
- Wording the owner has not approved is never published.
- Job, parts and do-it-yourself searches are kept off the account.
- Customer names, plate numbers and vehicle details stay out of tracking.
- A new campaign is added only after the owner asks for it.
We do not write price, schedule or repair-promise statements into ads. If the owner wants any, they are the owner's wording and the owner's responsibility.
Beliefs about running Google Ads for a shop
Said across the service counterA bigger budget is the whole job.
What the job board showsBudget is the owner's to set. What we manage is how each campaign is built, which searches it avoids and where the click lands.
Said across the service counterAds and organic work compete for the same spot.
What the job board showsThey are two lanes of the same board. Ads cover the services the owner wants pushed, and organic landing pages keep working under them.
Said across the service counterThe agency has to hold the card.
What the job board showsIt does not. Google bills the owner directly, and the account stays in the owner's name even if we stop working together.
Google Ads as one platform, or as the first of several
Across all three ad plans
- The ad accounts stay in your name, with us added as the manager
- Ads, keyword lists and call tracking are built and tested before anything goes live
- Negative keywords screen out job hunters, parts shoppers and do-it-yourself searches
- The platforms charge your card for clicks, so ad spend never passes through our invoice
- A monthly summary lines up what you spent against the calls and forms that arrived
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and we run that one for you.
Two ad platforms
$1,595/mo
Any pair from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), planned and summarized together.
Three ad platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly summary.
Every plan renews one calendar month at a time. To end one, tell us before your next invoice date and the following month never starts.
Google Ads questions from repair shop owners
Whose name is on the Google Ads account?
Can you write ads that talk about speed, price or skill?
How do you decide what a lead is?
Can I add other platforms later?
Is a call count part of the deal?
Tell us which repair service needs more calls
Use the form for your details and a few words on the services and towns that matter. If a time suits you, choose a slot and the CEO rings when it comes round.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.