Paid ads for auto repair shops, aimed at the repair services you want to book
Paid ads put your shop in front of a driver while that driver is typing a search. We build and manage paid ads on Google, Bing and Meta for independent repair shops, pointed at your own menu and your own towns, and we tally the phone calls and form requests that follow.
The ad budget is yours and each platform bills it to your card. Our fee covers the work of building, watching and adjusting the campaigns.
Ads and the bays
One ad names one job and sends the driver to one page
A broad ad for "the shop" has little to say to anyone. So every ad group we build is tied to a single repair service: brakes in one, air conditioning in another, a mobile mechanic in a third. Each group gets its own wording and its own landing page, so the driver who clicks arrives at the page about exactly that service.
You hold the inputs that matter most. Which repair service has room in the bays, which towns you want to reach and how much you are willing to spend on each platform are all your calls. A driver typing mobile mechanic near me
and a driver typing diesel mechanic near me
want different pages, so they get different ad groups.
Negative keywords stand guard on the other side. They keep ads away from people looking for a job at a shop, people shopping for parts, people planning to do the work themselves and people hunting for bargains. Anything an ad says about credentials, rates or how long a job takes is worded and approved by you, and each platform publishes claim rules, and reading them is your job. Our lead generation page explains how the calls and forms are counted.
Three platforms, each on its own tag
- Search ads
Google Ads
Text ads that appear when a driver searches for a repair service in your area, tied to the matching landing page. See Google Ads for repair shops for the build.
- Microsoft search
Bing Ads (Microsoft Advertising)
A second search network that has an account and budget of its own, worth adding once the Google campaigns are readable. Bing Ads for repair shops has the details.
- Feed ads
Meta Ads (Facebook and Instagram)
Ads placed in social feeds for the shop's towns, written differently from search ads. Read Meta Ads for repair shops for how they differ.
How an ad group is cut for each repair service
| Repair service | Driver the ad speaks to | Searches kept out |
|---|---|---|
| Brakes | A driver hunting for a brakes mechanic in a nearby town | Job seekers and parts shoppers |
| Air conditioning | Someone comparing shops that work on auto AC | Do-it-yourselfers and bargain hunters |
| Transmission | A search that pairs the service with a town name | Parts shoppers and people looking for training |
| Mobile mechanic | A driver who wants the work done where the car sits | Job seekers and anyone outside your service area |
| Diesel work | A fleet buyer or truck owner needing a diesel mechanic | Do-it-yourselfers and parts shoppers |
How the first campaign gets hung
Pick the repair service with room in the bay
You tell us which service you want more calls for and which towns to reach. That choice decides which ad group is built first.
Pair each ad group with a landing page
The page and the ad are written together so the words a driver clicked are the words on the page.
Count what rings and what arrives
Phone calls and form requests each get a counter before the ad goes live, so the monthly summary can set them beside your spend.
Add a platform when the first one reads clearly
Google, Bing or Meta joins the board one at a time, and each keeps a separate budget so the numbers do not blur.
What is in place before an ad goes live
- You open the ad account, and we are invited in to manage it
- Your own card is on file with the platform
- One ad group exists for each repair service on the list
- Every ad group points to its own landing page
- Negative keywords screen out job seekers, parts shoppers, do-it-yourselfers and bargain hunters
- Counters are ready for calls and for form requests
- You have approved every line of ad wording
Customer names, plate numbers and vehicle details stay out of ads, forms and tracking.
Beliefs about ad budgets that deserve a second look
Said across the service counterThe only way to get more calls is a bigger budget.
What the job board showsBudget is one lever among several. A narrow ad group, a matching page and a tight list of keywords to keep out shape which searches the money is spent on.
Said across the service counterAll three platforms should be switched on together.
What the job board showsSwitching on one at a time lets you read each platform on its own. A second or third joins when you decide it should.
Said across the service counterThe ad fee and the ad spend are the same bill.
What the job board showsThey are two. The platform charges your card for clicks, and we invoice only for managing the campaigns, starting at $895 a month for one platform.
Ad management plans for one, two or three platforms
Across all three ad plans
- The ad accounts stay in your name, with us added as the manager
- Ads, keyword lists and call tracking are built and tested before anything goes live
- Negative keywords screen out job hunters, parts shoppers and do-it-yourself searches
- The platforms charge your card for clicks, so ad spend never passes through our invoice
- A monthly summary lines up what you spent against the calls and forms that arrived
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and we run that one for you.
Two ad platforms
$1,595/mo
Any pair from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), planned and summarized together.
Three ad platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly summary.
Every plan renews one calendar month at a time. To end one, tell us before your next invoice date and the following month never starts.
Questions owners ask about paid ads
Who owns the ad account?
How do I know what the ads brought in?
Can I pick which services the ads promote?
Do I have to pay for all three platforms?
What does a campaign say about my prices or my technicians?
Name the first service to advertise
Tell us which repair service you want the phone ringing for and which towns you serve. A message works, or take a ring-back slot with the CEO from the form.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.