Auto repair marketing planned on one board
Auto repair marketing is search, the Maps listing, paid ads, the shop website and public reviews, all pointing at the same repair services in the same towns. We plan and manage that work for independent shop owners on a single board, with every job tagged and every claim approved by you.
You keep the final word on what the shop says. We keep the board current and tell you plainly what is in the bay and what is waiting on you.
Why separate channels need one set of tags
When ads, the website and the listing are handled apart, each one can describe the shop a little differently. A driver who reads one version in search and another on the site is left to sort out which is right.
One board removes that gap. A tag on each job names the repair service it serves, so the search pages, the ad campaigns, the Maps listing and the site all point at the same menu. The owner decides what is pushed hardest, because only the owner knows which bays have room.
Six pieces of the plan and who supplies what
| Piece on the board | Where a driver meets it | What only the owner can supply |
|---|---|---|
| Search pages | The results page, when a driver types a repair service and a town | The services the shop offers and the towns it serves |
| Maps listing | The map, where the shop sits among the other shops | Address, phone and opening hours as they should read |
| Paid ads | The top of a search page, marked as ads | The monthly ad budget, plus the shop's own account and card |
| Shop website | The page every ad and listing sends a visitor to | Approval of every statement the pages make |
| Public reviews | The reviews area of the listing | A decision on who replies and what a reply says |
| Strategic Content Assets | The shop site, answering what drivers and fleet buyers ask | Approval of each piece before it is published |
Inputs only the owner has
- Bay room
Which repair service has room
Only you know where the lift schedule has space. Tell us which services to push and which to ease.
- Repair mix
The services you want to be known for
We tag the services you want to lead with and give the rest a plain page.
- Towns
Where drivers come from
That list drives the town pages and where ads are shown.
- Budget
An ad budget you are comfortable with
Ad spend is yours to set and the platform bills your card. Each platform is added one at a time.
- Fleet work
Whether fleet accounts are wanted
If the shop takes fleet accounts, we add a page and ad wording for the person who manages the vehicles.
- Wording
Statements the shop will stand behind
What the shop says about its technicians, repair terms, prices and how long jobs take comes from you.
How the board is read each month
Each month the board is looked at as a whole instead of channel by channel. Calls and form messages are counted for each page and campaign, and a lead means a call or a message, nothing more. If a campaign draws contacts the shop does not want, such as job seekers or parts shoppers, the ad wording and the blocked searches change.
The same look covers lead generation counts and replies to public reviews, described under review management.
From first message to a working board
Send the menu and the towns
A note through the contact page listing your repair services, towns and existing platform accounts is enough to start.
Tag the jobs
We turn the note into tagged jobs, each tied to one repair service and one channel, with an approver named.
Hang the first jobs
Search pages and the Maps listing come first. Ads come in a platform at a time, which keeps each one readable on its own.
Review and re-tag
The board gets a look on a set date, and new jobs hang as the menu changes.
Beliefs that keep a shop on one channel
Said across the service counterMarketing a repair shop means buying ads.
What the job board showsAds run only while a budget is attached. Pages, the Maps listing and the website stay in place, which is why the board holds all of them.
Said across the service counterA new website covers the whole job.
What the job board showsA website is where visitors land. It still needs search pages, a matching listing and ads aimed at the right services.
Said across the service counterReviews are a separate project.
What the job board showsReviews sit on the listing that search and ads point to, so requests and replies are tagged on the same board and approved by the same owner.
Claims, platform rules and customer details
What a shop says about technician training, repair terms, prices and how long jobs take is the owner's call. We write around what you approve, and the account holder reads the wording rules that search engines and ad platforms publish.
Customer names, plate numbers and vehicle details stay out of ads, forms, review replies and the counts we keep. The shop site all of this points to is covered under website design, and the contact page is where a first note goes.
Front counter questions about auto repair marketing
Is auto repair marketing the same as auto repair SEO?
Do all the channels start at once?
Who writes the copy for the pages and ads?
What happens with customer information?
Does a group with more than one location need separate boards?
Add your shop to the board
Say in a message which repair services matter most and which towns you want to reach. Prefer to talk it through? Choose a ring-back slot, and the CEO rings at the time you chose.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.