Website design for auto repair shops, built page by page around the menu
Good website design for an independent repair shop starts at the front counter: what does the service writer get asked about, and which page on the site answers it? We lay the site out around the shop's own repair services and the towns it serves, one page apiece, with a contact page that carries the same name, address and phone as the Maps listing.
Every page is a job on the board. It has a tag that says what it is for, who approves it and when it comes up for another look.
One hook per question
A site shaped like the counter, not like a brochure
A single page that lists every repair service in a row gives a search engine and a driver very little to hold. A site with its own page for brakes, another for suspension, another for air conditioning and one for each town gives each search a place to land. That layout is the center of our website design work, and it feeds directly into the landing page work on the search side.
The shop owner stays in charge of what each page says. If a page mentions technicians, credentials, promises on repairs, repair prices or how soon a car can come in, those are the owner's statements in the owner's words, and the platform or state advertising rules behind them are the owner's to read.
Pages are built light: pictures sized for the screen they appear on and no heavy extras that slow a phone down. We make no promise about load times and give no figures.
What goes into a shop website
- Service pages
A page for each repair service
Brakes, steering, exhaust, belts and batteries, tune-ups, tires and wheels: whatever the owner's menu holds gets its own address, heading and description.
- Town pages
One page for every town on the map
Each town page names the town, the shop's location relative to it and the repair services drivers there can ask about. The wording matches what goes on the Maps listing for that area.
- Contact page
A contact page that matches the listings
Address, phone and hours read exactly as they do on the Maps profile and every directory, with a short form for contact details and a note.
- Editing
Edits and hosting handled for the owner
On Gold and Platinum we host the site and make the changes when a page needs one. Silver keeps the site the shop already has.
Menu item to page to entrance
| Repair service on the menu | What its page holds | How a driver arrives |
|---|---|---|
| Brakes | The shop's own description of the work, written as the owner words it | A search, the Maps listing or an ad |
| Suspension and steering | A short section for each, plus the towns served | A town page or a link from the home page |
| Air conditioning | The wording the owner approves and a way to call | A search such as auto ac repair near me |
| Tune-ups and oil changes | What the shop offers, without prices or times | The services menu |
| Fleet accounts | A page written for a fleet manager rather than a driver | A link from the contact page or an outreach note |
From first sketch to a live page
Lay out the menu on the board
We list every repair service and every town the owner wants a page for, and give each a tag.
Write each page for approval
Copy goes to the owner a page at a time. Nothing is published until it is approved.
Build it in an editor the owner can read
Pages sit in a plain editor, so a changed sentence is a small job rather than a rebuild.
Hang the board over the counter
At handover the owner sees every page, its tag and the date it comes up again.
What a finished shop site holds
- A page for every repair service on the owner's menu.
- A page for every town the shop serves.
- A phone number that can be tapped from a phone screen.
- Address and hours that match the Maps profile and every listing.
- Pictures sized so pages open smoothly on a phone.
- A short contact form that keeps the vehicle out of it.
- Every statement on every page approved by the owner.
Beliefs about a shop's website
Said across the service counterOne page is enough, since people only need the phone number.
What the job board showsA driver searching for one repair service lands better on a page about that service. Our layout gives each its own page.
Said across the service counterChanging a sentence means paying for a rebuild.
What the job board showsThe site sits in an editor built for small changes. On Gold and Platinum we make the edit and host the result.
Said across the service counterOnce the shop site is live, the work is over.
What the job board showsNew services, towns and statements keep arriving, so each page keeps a tag with a date for another look.
Where the website sits among the search plans
Hung on all three Organic Growth tags
- We comb your site for sluggish pages, thin page titles, dead links and oversized photos, then fix what turns up
- Your Google Business Profile is tidied so the shop name, address, hours and repair categories read the same everywhere
- Duplicate listings are merged, and a low-key habit of asking drivers for reviews is set up
- A written fact sheet on your repair services, location and way to book is kept current for AI assistants to read
- A month-end report stacks the calls and forms that arrived against the pages we published
Silver
$1,495/mo
Keep the website you run now, and we write pages around it.
- Every month brings 25 fresh landing pages, one per repair job or town
- Every month also brings 4 Strategic Content Assets
Gold
$2,495/mo
Twice the monthly pages, with a shop website that we build, host and change as you need.
- Every month brings 50 fresh landing pages, one per repair job or town
- Every month also brings 8 Strategic Content Assets
- A shop website we design, host and edit whenever its pages need a changeNot part of this total
- Updates, hosting and site security land on our desk and never on yours
Platinum
$3,495/mo
The biggest page count, made for several locations or a long menu of repair services under one name.
- Every month brings 100 fresh landing pages, one per repair job or town
- Every month also brings 12 Strategic Content Assets
- A shop website we design, host and edit whenever its pages need a changeNot part of this total
- Updates, hosting and site security land on our desk and never on yours
- Room to add new locations, repair services and towns as the shop grows
Every plan renews one calendar month at a time. To end one, tell us before your next invoice date and the following month never starts.
Website questions from shop owners
Can you work with the website the shop has now?
Who writes the words on each page?
Will the site show prices for repairs?
Does the site collect customer details?
Do links to the shop's pages come from this work?
Bring the shop's menu and the towns it serves
Send your contact details and a line about the shop. Choose a slot if it suits you and Ross Cohen rings you when it starts.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.