Meta Ads (Facebook and Instagram) management for auto repair shops
Search ads wait for a driver to type a repair service. Meta Ads (Facebook and Instagram) work the other way: the shop introduces itself to people in the towns it serves, whether or not anyone is looking for a mechanic at that moment. We build and manage the account for an independent auto repair shop and give each campaign a tag that says its job, its audience, who signs off and when it is reviewed.
The account and the card stay with the owner, and no ad goes live until the owner has read every word and approved every picture.
A different lane on the board
An introduction to the town, not an answer to a search
On a search platform the driver arrives with a repair in mind. Here the shop has to earn attention first, so these campaigns are written as introductions: what the shop works on, which towns it covers and where to call or write. They point to a page on the shop website that continues the same thought.
We keep this lane next to the others. A shop already running Google Ads may bring social ads in alongside, one platform per step, and each added platform gets tags of its own rather than being folded into an existing one.
Ad spend is separate from our fee and the platform bills the owner's card. Claims about technicians, credentials, promises on repairs, repair prices and how soon a car can come in belong to the owner, and the platform's rules on ad wording are the owner's to read before anything is switched on.
What the account is made of
- Town audiences
Audiences drawn around the shop's own towns
The owner names the towns. We build the audience around them and leave out places the shop does not serve.
- Ad pictures
Pictures and wording the owner approves
Photos of the shop's building, bays or signage can be used if the owner supplies them. Plate numbers, customer faces and vehicle details stay out of every image.
- Service focus
One repair service per campaign
A campaign speaks about one job the shop wants more of, such as brakes or tune-ups, and points to the page about it.
- Counting
Every call and form filed under its campaign
A lead here means a phone call or a form request. We note which campaign sent it and keep customer details out of the counts.
Campaign jobs and who sees them
| Purpose of the ad | How its audience is set | Where the ad click lands |
|---|---|---|
| Introduce the shop in a nearby town | The town and a distance the owner chooses | The page for that town |
| Put one repair service in front of the area | The owner's chosen towns, with the service named in the ad | The page for that repair service |
| Reach fleet managers | Business-minded audiences in the shop's area | The page written for fleet accounts |
| Remind people who have already visited the shop website | Visitor tracking on the site, only if the owner agrees to it | The contact page |
| Support a shop with more than one location | Each location gets its own area and its own ad set | That location's contact page |
How a Meta Ads (Facebook and Instagram) account is set up
Choose one job for the ad
Introduce the shop, put a repair service forward or reach fleet managers. Each job gets its own tag.
Collect pictures and words the owner stands behind
We write drafts and the owner picks the images. Anything the owner does not want to say is removed.
Draw the audience by town
We enter the towns, set the budget the owner has chosen and switch the campaign on only after approval.
Read the board together
A monthly summary puts spend beside calls and forms, and the owner decides which campaign grows, pauses or ends.
Rules written on every campaign tag
- The ad account and card are the owner's.
- Ad spend is billed by the platform and is separate from our fee.
- No customer lists are uploaded or used for audiences.
- Pictures show no plate numbers, customers or vehicle details.
- Each ad names one job and points to the page about it.
- The owner approves wording and images before anything runs.
Platform rules on ad wording, images and claims are the owner's to read, and what an ad says about the shop is the owner's decision.
Beliefs about social ads for a repair shop
Said across the service counterThese ads work the same way search ads do.
What the job board showsA search ad replies to words a driver typed. These ads introduce the shop to an area, so the wording and the page behind them are written for that job.
Said across the service counterLikes and followers are the number to watch.
What the job board showsThe board counts calls and form requests per campaign. Likes are not part of the summary.
Said across the service counterThe shop has to hand over its customer list.
What the job board showsNo customer list is used. Audiences are built from the towns the owner names.
Meta Ads (Facebook and Instagram) inside the ad plans
Across all three ad plans
- The ad accounts stay in your name, with us added as the manager
- Ads, keyword lists and call tracking are built and tested before anything goes live
- Negative keywords screen out job hunters, parts shoppers and do-it-yourself searches
- The platforms charge your card for clicks, so ad spend never passes through our invoice
- A monthly summary lines up what you spent against the calls and forms that arrived
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and we run that one for you.
Two ad platforms
$1,595/mo
Any pair from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), planned and summarized together.
Three ad platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly summary.
Every plan renews one calendar month at a time. To end one, tell us before your next invoice date and the following month never starts.
Questions about running social ads for a shop
Who settles the platform bill?
Will you post my customers' pictures or names?
Can I use these ads and also run search ads?
How do you decide what a lead is?
Do you promise how many people will see an ad?
Talk through the towns the shop wants to be known in
Add your details and a note about the area. A ring-back slot is optional, and the CEO calls you when the slot you chose starts.
Which repair services should we put first?
Tell us which jobs you want more of, the towns your customers drive in from, and any bay with open time on its calendar. Keep customer names, plate numbers and vehicle details out of your note.
Hang the first job on the board
Set a time to talk and we will pick the first jobs together: the repair service that gets a page first, the towns that come after it, and the plan that suits the shop.
The key turning beneath this note is a drawing and promises nothing.